Individual reach for multiple answers

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This report item will allow us to see for multiple choices question the combination of choices answered by a single respondent.

 

Suppose we have following multiple choices question :

What do you drink ?

 [] Pepsi

 [] Water

 [] Milk

 [] Fanta

 

Using the other report items we would only be able to know either the total of answers for all choices or the total number of individual respondent of the question.

 

Using IRMA we can know exactly for the reach of individual respondent for the different answers combinations of the question.

 

IRMA offer us two different analysis method.

  1. We can choose specific answers and see the reach for the combination of these answers.


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  2. We can choose a number of combinations of answers and IRMA will calculate the different combinations along with their individual respondent reach
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Individual Calculation Type

 

 

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