Weightings |
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Word weighting These drop-downs allow you to increase or decrease the importance of words found, depending on whether it was found within the following:
The boosting can be specified between 10 levels, ranging from -5 Deboost to Normal, to +5 Boost. For example, if the Title is set to have a word weighting of "+2 Boost", then each words which appear within the page title would be treated as though have appeared twice on that page. This makes it possible for you to give priority to pages (placing it higher up in the results), when the word is found in certain sections of the page. Page boosting You can also boosts ALL words found on specific pages, by use of the ZOOMPAGEBOOST meta tag, eg. <meta name="ZOOMPAGEBOOST" content="5"> Putting this on the most important page on your site would help make it appear higher up in the search results. You can probably use less than 5 to do the same thing on a small site. Similarly, a negative value would decrease the weight of words on that page. ZOOMPAGEBOOST values can also range from -5 to 5. Word position By changing this adjustment, you are altering the preference given to the following:
Content density This is an automatic weighting adjustment that is made by the indexer, based on the word density of the page. With “Standard adjustment”, the weighting of words found in a large file (such as a 50+ page PDF document) will be lowered so as to prevent such files from swamping the results and always considered the most relevant. This will effectively give preference to small and medium sized documents. “Strong adjustment” provides an even greater level of scaling, and “No adjustment” would disable this feature so that all files are treated equally. Give preference to short URLs This is an automatic adjustment made by the Indexer, based on the length of the URL of the page being indexed. With "Standard adjustment", the weighting of a page may be slightly lowered if the URL is considered lengthy. Similarly, a page with a short URL may receive an increase in weighting. This will effectively give preference to "home pages" of the site, as opposed to those which are several folders deep. "Strong adjustment" provides an even greater level of scaling, and "No adjustment" would disable this feature so that all files are treated equally regardless of their URL length. |